Ellis & Fold
Your order arrived a couple of weeks ago. How is it wearing?
Slim Fit Chino
Navy · 32L
Tap a star to start
The product
Follow one review through Hudson.
From the moment an order ships to the moment a buyer changes a size specification. Five steps, and no black box at any of them.
The five stages
01
Dispatched
When an order reaches a fulfilled state, Hudson notes it. No action yet — the window for a credible review has not opened.
02
Asked
After an interval you set — typically ten to fourteen days from dispatch, adjusted by destination country — Hudson sends the review request from the merchant's domain, not its own.
03
Matched
Every response is matched back to the originating order before it enters the system. A review with no confirmed purchase behind it is not accepted.
04
Joined
The verified review is written to the catalogue record against the variant — whatever your PIM holds, whether that is fit and fabric or voltage and torque. It becomes a data point against a known standard.
05
Read
Your team queries by attribute. Which size runs short, which battery drains fastest, which variant is quietly outperforming its star rating.
Collecting
Collecting a review that means something.
The request goes out under the merchant's brand. The customer sees the shop they bought from. Hudson appears only as a small attribution in the footer of the email.
Each review captures more than a star. The customer is asked about the attributes that apply to what they actually bought. None of it is mandatory beyond the initial rating, and none of it is fabricated.
Brandt & Co
You ordered this three weeks ago. How is it performing?
18V Cordless Drill
2Ah kit · Black
Tap a star to start
NIB & CO
Your order has been with you for a few weeks. How is it writing?
Fountain Pen
Medium nib · Black
Tap a star to start
Three merchants. One system. The footer is the only part Hudson owns.
The join
The join that changes what a review is.
A review without a catalogue connection is a sentiment. A review joined to a product record is a reading. The difference is what Hudson draws.
When a verified response arrives, Hudson writes it to the catalogue: the exact variant, size, colour, season, fabric code, supplier, and price band. From that point, the words the customer used belong to a known object — not a product page, a specific thing at a specific specification.
Review
“The leg sits a good half inch short for a 32L. I normally fit this length fine — something is off with the cut.”
Joined to
- fit_block
- slim
- fabric
- cotton-twill, 98/2
- leg_length
- 32"
- colourway
- navy
- season
- AW24
- supplier
- Aldgate Mills
- price_band
- mid
What comes out
Attribute sentiment
Which attributes your customers mention most, and whether those mentions trend positive or negative. Queryable by variant, date range, and size.
Return correlation
Review signals matched to your return data. See which attributes predict a return before the return rate shows up in your reports.
Drop alerting
When a new batch of reviews begins generating reviews that differ significantly from earlier batches, Hudson flags it. Useful when supplier or spec has changed without a catalogue update.
Buying-team export
A structured feed your buying team can pull into their own tools — attribute signals, return rates, and quote samples, in CSV or JSON.
Cordless Drill Pro 18V
1,247 reviews · 5 variantsBrandt & Co| Attribute | Mentions | Mean rating | Return rate | Under — OverDirection |
|---|---|---|---|---|
| Battery life | 612 | 3.74 | 14.8% | Under |
| Grip comfort | 489 | 4.21 | 7.3% | Over |
| Chuck accuracy | 341 | 4.08 | 9.1% | Neutral |
| Weight | 298 | 4.35 | 6.2% | Under |
| Case quality | 187 | 4.52 | 5.8% | Over |
On your storefront
On your storefront, it reads as yours.
The review block that appears on your product pages uses your typography, your accent colour, and your layout conventions. Hudson does not impose its visual identity on your customer experience.
The only Hudson presence is a small monochrome attribution beneath the block. Everything your customer sees above that line belongs to your brand.
Trousers / Slim Fit / Slim Fit Chino
Ellis & Fold
Slim Fit Chino
£85.00
Size
30L32L34L36L
4.21,204 reviews
FitRuns smallFabricColourLength
Good fabric, runs short for the length
Bought the 32L as usual and the leg sits noticeably short for me. I am 6ft 1in and normally fit this length fine in most brands. Wash is good.
Runs slightly small
Navy · 32LExactly what I was after
Good weight, comfortable waist, wears well after several washes. Will buy in another colour.
Stone · 34LPowered by Hudson
You cannot delete a bad review in Hudson.
Every review in Hudson is published as submitted. There is no editorial queue where a merchant can request removal of a critical review. There is no suppression mechanism dressed as a moderation workflow.
If a review contains fraudulent content, targeted harassment, or a factual claim that is demonstrably wrong about a product specification, there is an investigation process. The outcome is either confirmed and the review removed with the reason logged, or the review stands, permanently.
This is the ground the platform rests on. A verification claim without permanence is not a verification claim.
How verification works →
Frequently asked
What does Hudson collect from a reviewer?
A star rating, and answers to the attribute questions that apply to the category of what they bought. Nothing beyond the rating is mandatory. Hudson does not ask for demographic data, and it does not buy or enrich reviewer profiles.
How does the join to my catalogue work?
Hudson reads your catalogue and matches each review to the variant on the originating order — not the product page. Whatever attributes your PIM already holds are the attributes the review is filed against.
Does the storefront widget use Hudson's design?
No. It inherits your typography, your accent colour and your layout. Hudson appears once, as a small monochrome attribution beneath the block.
Can I import reviews from my current platform?
Yes. Yotpo, Judge.me, Loox, Okendo, Reviews.io and plain CSV. Imported reviews are marked as imported rather than verified, because Hudson cannot match them to an order it never saw. Import is included on every plan.
Can I remove a review I disagree with?
No. You can raise an investigation if a review is fraudulent, harassing, or factually wrong about a specification. The outcome is logged either way, and the reason is recorded.